Examining the Relationship of Exhibition Attendees' Satisfaction and Expenditure: The Case of Two Major Exhibitions in China

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Title Examining the Relationship of Exhibition Attendees' Satisfaction and Expenditure: The Case of Two Major Exhibitions in China
Author Zhang, Ling; Qu, Hailin; Ma, Emily
Journal Name Journal of Convention and Event Tourism
Year Published 2010
Place of publication United States
Publisher Routledge
Abstract The purpose of this study is to evaluate attendees' perceived importance and performance of two major exhibitions in China and to understand the impact of the performance dimensions on attendees' overall expenditures. The results of the paired-sample t-test found that there were significant differences between attendees' perceived importance and performance of the two exhibitions. The results of the importance-performance analysis showed that 10 out of 21 attributes were in the area of “keep up the good work,” 2 were in the area of “concentrate here,” 8 were in the area of “low priority,” and 1 was in the area of “possible overkill.” Principal component analysis on the 21 attributes generated 4 factors. A multiple regression was performed to test the relationship between attendees' satisfaction with the four factors and their overall expenditure. The result showed that two out of four factors—F2: Hotel, Food, and Attractions and F4: Facilities—were significant predictors for attendee's overall expenditure.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/15470141003794972
Volume 11
Issue Number 2
Page from 100
Page to 118
ISSN 1547-0156
Date Accessioned 2011-02-22
Date Available 2011-03-29T06:53:55Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services; Operations Research
URI http://hdl.handle.net/10072/37821
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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