Show simple item record

dc.contributor.authorZhang, Ling
dc.contributor.authorQu, Hailin
dc.contributor.authorMa, Emily
dc.date.accessioned2017-05-03T15:48:26Z
dc.date.available2017-05-03T15:48:26Z
dc.date.issued2010
dc.date.modified2011-03-29T06:53:55Z
dc.identifier.issn15470156
dc.identifier.doi10.1080/15470141003794972
dc.identifier.urihttp://hdl.handle.net/10072/37821
dc.description.abstractThe purpose of this study is to evaluate attendees' perceived importance and performance of two major exhibitions in China and to understand the impact of the performance dimensions on attendees' overall expenditures. The results of the paired-sample t-test found that there were significant differences between attendees' perceived importance and performance of the two exhibitions. The results of the importance-performance analysis showed that 10 out of 21 attributes were in the area of "keep up the good work," 2 were in the area of "concentrate here," 8 were in the area of "low priority," and 1 was in the area of "possible overkill." Principal component analysis on the 21 attributes generated 4 factors. A multiple regression was performed to test the relationship between attendees' satisfaction with the four factors and their overall expenditure. The result showed that two out of four factors-F2: Hotel, Food, and Attractions and F4: Facilities-were significant predictors for attendee's overall expenditure.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom100
dc.relation.ispartofpageto118
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Convention and Event Tourism
dc.relation.ispartofvolume11
dc.rights.retentionY
dc.subject.fieldofresearchOperations Research
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classified
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode010206
dc.subject.fieldofresearchcode159999
dc.subject.fieldofresearchcode1506
dc.titleExamining the Relationship of Exhibition Attendees' Satisfaction and Expenditure: The Case of Two Major Exhibitions in China
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorMa, Emily


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record