An Analysis of Tourists' Evaluation of Bangkok's Performance, Their Satisfaction, and Destination Loyalty: Comparing International Versus Domestic Thai Tourists

There are no files associated with this record.

Title An Analysis of Tourists' Evaluation of Bangkok's Performance, Their Satisfaction, and Destination Loyalty: Comparing International Versus Domestic Thai Tourists
Author McDowall, Siriporn; Ma, Emily
Journal Name Journal of Quality Assurance in Hospitality and Tourism
Editor Hailin Qu
Year Published 2010
Place of publication United States
Publisher Routledge
Abstract This study examined whether international and domestic Thai tourists differ in their demographic characteristics, their evaluation of Bangkok's performance as a tourist destination, their satisfaction, and their intent to revisit Bangkok or to recommend Bangkok to others. A total of 254 international and 266 domestic Thai tourists participated in the study. The results revealed that international and domestic Thai tourists differed in their demographic characteristics, evaluation of Bangkok's performance, satisfaction, and intention to revisit. The linear regression analysis revealed that the tourists' image of Bangkok and its attractions and quality of destination factors contributed to their satisfaction, intention to revisit, and intention to recommending Bangkok to others. The entertainment factor was an additional factor contributed to tourist satisfaction, while the safety and security factor played an important role in intention to revisit and to recommending Bangkok to others.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/1528008X.2010.504181
Volume 11
Issue Number 4
Page from 260
Page to 282
ISSN 1528-0098
Date Accessioned 2011-02-22
Date Available 2011-03-29T06:54:28Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Operations Research
URI http://hdl.handle.net/10072/37839
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice