An exploratory study of the influence of personal values on purchase decisions & advertising involvement
There are no files associated with this record.
| Title | An exploratory study of the influence of personal values on purchase decisions & advertising involvement |
|---|---|
| Author | O'Cass, Aron |
| Editor | Paula Tidwell & Tomas Muller |
| Year Published | 2001 |
| Publisher | Association for Consumer Research |
| Citation | Asia Pacific Advances in Consumer Research, Vol. 4, pp. 67-72 |
| Peer Reviewed | Yes |
| Published | Yes |
| Publication Type | Journal Articles (Refereed Article) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/3804
Griffith University copyright notice
Copyright in individual works within the repository belongs to their authors or publishers. You may make a print or digital copy of a work for your personal non-commercial use. All other rights are reserved, except for fair dealings or other user rights granted by the copyright laws of your country.
Footer information
Back to top