An exploratory study of the influence of personal values on purchase decisions & advertising involvement

There are no files associated with this record.

Title An exploratory study of the influence of personal values on purchase decisions & advertising involvement
Author O'Cass, Aron
Editor Paula Tidwell & Tomas Muller
Year Published 2001
Publisher Association for Consumer Research
Citation Asia Pacific Advances in Consumer Research, Vol. 4, pp. 67-72
Peer Reviewed Yes
Published Yes
Publication Type Journal Articles (Refereed Article)

Show full item record

Griffith University copyright notice