An exploratory study of the influence of personal values on purchase decisions & advertising involvement
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| Title | An exploratory study of the influence of personal values on purchase decisions & advertising involvement |
|---|---|
| Author | O'Cass, Aron |
| Journal Name | Asia Pacific Advances in Consumer Research |
| Editor | Paula Tidwell & Tomas Muller |
| Year Published | 2001 |
| Place of publication | Australia |
| Publisher | Association for Consumer Research |
| Peer Reviewed | Yes |
| Published | Yes |
| Volume | 4 |
| Page from | 67 |
| Page to | 72 |
| ISSN | N/A |
| Date Accessioned | 2002-04-15 |
| Date Available | 2007-03-14T02:31:02Z |
| Language | en_AU |
| Subject | Other Commerce, Management, Tourism and Services |
| URI | http://hdl.handle.net/10072/3804 |
| Publication Type | Journal Articles (Refereed Article) |
| Publication Type Code | c1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/3804
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