An exploratory study of the influence of personal values on purchase decisions & advertising involvement

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Title An exploratory study of the influence of personal values on purchase decisions & advertising involvement
Author O'Cass, Aron
Journal Name Asia Pacific Advances in Consumer Research
Editor Paula Tidwell & Tomas Muller
Year Published 2001
Place of publication Australia
Publisher Association for Consumer Research
Peer Reviewed Yes
Published Yes
Volume 4
Page from 67
Page to 72
ISSN N/A
Date Accessioned 2002-04-15
Date Available 2007-03-14T02:31:02Z
Language en_AU
Subject Other Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/3804
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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