An application of Keller's brand equity model in a B2B context

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Title An application of Keller's brand equity model in a B2B context
Author Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel Kenneth
Book Title Brand management
Editor Francesca Dall'Olmo Riley
Year Published 2010
Citation London: Sage, 4 pp. 221-244
Peer Reviewed Yes
Published Yes
Publisher URI http://www.uk.sagepub.com/books/Book23348
Alternative URI http://www.sagepub.com/home.nav
Copyright Statement Copyright 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information.
Faculty Griffith Business School
Publication Type Book Chapters

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