An application of Keller's brand equity model in a B2B context

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Title An application of Keller's brand equity model in a B2B context
Author Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel Kenneth
Book Title Brand management
Editor Francesca Dall'Olmo Riley
Year Published 2010
Place of publication London
Publisher Sage
Peer Reviewed Yes
Published Yes
Publisher URI http://www.uk.sagepub.com/books/Book23348
Alternative URI http://www.sagepub.com/home.nav
Copyright Statement Copyright 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information.
Volume 4
Chapter Number 62
Page from 221
Page to 244
ISBN 978-1-84860-208-3
Date Accessioned 2011-03-29
Date Available 2011-05-30T06:57:41Z
Language en_AU
Faculty Griffith Business School
Subject Marketing
URI http://hdl.handle.net/10072/38076
Publication Type Book Chapters
Publication Type Code b1c

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