An application of Keller's brand equity model in a B2B context
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| Title | An application of Keller's brand equity model in a B2B context |
|---|---|
| Author | Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel Kenneth |
| Book Title | Brand management |
| Editor | Francesca Dall'Olmo Riley |
| Year Published | 2010 |
| Place of publication | London |
| Publisher | Sage |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.uk.sagepub.com/books/Book23348 |
| Alternative URI | http://www.sagepub.com/home.nav |
| Copyright Statement | Copyright 2010 Sage. The attached extract is reproduced here in accordance with the copyright policy of the publisher. Please refer to the publisher's website for further information. |
| Volume | 4 |
| Chapter Number | 62 |
| Page from | 221 |
| Page to | 244 |
| ISBN | 978-1-84860-208-3 |
| Date Accessioned | 2011-03-29 |
| Date Available | 2011-05-30T06:57:41Z |
| Language | en_AU |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Subject | Marketing |
| URI | http://hdl.handle.net/10072/38076 |
| Publication Type | Book Chapters |
| Publication Type Code | b1c |
Please use this identifier to cite this record: http://hdl.handle.net/10072/38076
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