Marketing's Role for Firms' Renewal and Innovation Capability

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Title Marketing's Role for Firms' Renewal and Innovation Capability
Author Gyrd-Jones, Richard; Tollin, Karin
Book Title Strategic market creation : a new perspective on marketing and innovation management
Editor Tollin, K. & Caru, A.
Year Published 2008
Citation Chichester, UK: J. Wiley pp. 124-157
Peer Reviewed Yes
Published Yes
Publisher URI http://au.wiley.com/WileyCDA/WileyTitle/productCd-EHEP000957.html
Alternative URI http://au.wiley.com/WileyCDA/
Copyright Statement Self-archiving is not yet supported by this publisher. Please refer to the publisher's website or contact the author(s) for more information.
Faculty Griffith Business School
Publication Type Book Chapters

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