Does Corporate Growth Really Matter in the Restaurant Industry?

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Title Does Corporate Growth Really Matter in the Restaurant Industry?
Author Chathoth, Prakash; Olsen, Michael D.
Journal Name Hospitality Management
Year Published 2007
Place of publication United Kingdom
Publisher Elsevier
Abstract In this study, the authors hypothesize that growth strategies are not necessarily always performance-enhancing strategies that are sustainable. This is contrary to what industry managers tend to believe to be the outcome of growth strategies. Based on past research, a second hypothesis is developed that corporate liquidity impacts performance in a more positive way than growth strategies, and therefore, should be considered in the decision-making framework of firms before they launch into new products and/or markets. The interrelationship between corporate growth and liquidity is also tested, which further highlights the importance of pursuing corporate liquidity.
Peer Reviewed Yes
Published Yes
Alternative URI
Volume 26
Issue Number 1
Page from 66
Page to 80
ISSN 0278-4319
Date Accessioned 2011-03-31
Language en_AU
Faculty Griffith Business School
Subject Hospitality Management
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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