The effect of video game placements on brand attitude
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| Title | The effect of video game placements on brand attitude |
|---|---|
| Author | Kuhn, Kerri-Ann L.; Pope, Nigel Kenneth |
| Publication Title | Proceedings of 2010 AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing |
| Editor | E. Iyer |
| Year Published | 2010 |
| Publisher | AMA |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2010/default.aspx |
| Research Centre | Key Centre for Ethics, Law, Justice and Governance |
| Faculty | Griffith Business School |
| Publication Type | Conference Publications (Full Written Paper - Refereed) |
Please use this identifier to cite this record: http://hdl.handle.net/10072/39046
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