The effect of video game placements on brand attitude

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Title The effect of video game placements on brand attitude
Author Kuhn, Kerri-Ann L.; Pope, Nigel Kenneth
Publication Title Proceedings of 2010 AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing
Editor E. Iyer
Year Published 2010
Publisher AMA
Peer Reviewed Yes
Published Yes
Publisher URI http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2010/default.aspx
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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