Finding Sources of Brand Value: Developing a stakeholder model of brand equity

There are no files associated with this record.

Title Finding Sources of Brand Value: Developing a stakeholder model of brand equity
Author Gyrd-Jones, Richard
Year Published 2005
Publisher Palgrave Macmillan
Citation Journal of Brand Management, Vol. 13(1), pp. 10-32
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/palgrave.bm.2540243
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Show full item record

Griffith University copyright notice