Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities

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Title Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities
Author King, Ceridwyn; Funk, Daniel Carl; Wilkins, Hugh Charles
Journal Name International Journal of Hospitality Management
Year Published 2011
Place of publication United Kingdom
Publisher Elsevier
Abstract Effective organisational decision making in a highly competitive and fragmented market demands current and relevant insights. Given the global perspective in which the hotel sector operates, the need for such insight is intensified. This study seeks to establish a dialogue focussed on responding to this need by examining the relative alignment of hospitality research and industry priorities for the purpose of informing industry practices. First, a literature review of academic and trade publications in the hotel sector provide a baseline understanding of current discussion in their respective communities. Second, a series of in-depth interviews with managers of hotel properties were used to assess the perception of industry priorities on contemporary issues. Findings suggest that industry priorities are not consistent with the emphasis in the literature. Most notable, generational change was identified as of particular importance with respect to managing employees, while brand differentiation, or lack thereof, was highlighted as a concern when operating in a highly competitive market. To date, both issues appear to have received limited attention in the literature, representing a significant opportunity for future academic research.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.ijhm.2010.04.009
Volume 30
Issue Number 1
Page from 157
Page to 166
ISSN 0278-4319
Date Accessioned 2011-05-03
Date Available 2011-08-03T06:52:49Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Hospitality Management
URI http://hdl.handle.net/10072/39714
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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