MyTribe: Post-subcultural Manifestations of Belonging on Social Network Sites

Abstract

Since the early 2000s, sociologists of youth have been engaged in a debate concerning the relevance of ‘subculture’ as a theoretical framework in the light of more recent postmodern-influenced interpretations of youth identities as fluid, dynamic and reflexively constructed. Utilizing ethnographic data collected on the Gold Coast in Queensland, Australia, this article considers such debates in relation to social network sites such as MySpace and Facebook. Although online identity expression has been interpreted as exhibiting subcultural qualities, preliminary empirical research informing this article lends itself to a more neo-tribal reading.