Matching Motivations and activities for 4WD club members and the implications for developing desert 4WD tourism

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Title Matching Motivations and activities for 4WD club members and the implications for developing desert 4WD tourism
Author Coghlan, Alexandra; Prideaux, Bruce
Publication Title CAUTHE 2008 Conference - Where the Bloody Hell Are We? Conference Proceedings
Editor S. Richardson, L. Fredline, A. Patiar and M.Ternel
Year Published 2008
Place of publication Gold Coast, Australia
Publisher Griffith University
Abstract Approximately 18% of Australia can be classed as desert and about 66% of the continent receives an annual rainfall of less than 500mm, classifying it as arid or semi-arid land. Desert Australia is vast, has few residents and even fewer roads but has become a place of fascination for visitors who are willing to travel into this region. Tourism has been suggested as one industry that has some scope to add economic value to Australia's desert regions as well as providing employment and business opportunities. To date there has been little research into the profile of desert visitors, their motives and the activities they participate in. In this paper, we look at the place of desert tourism within the travel activities of 4Wheel Drive (WD) club members. This paper reports on the characteristics of 4WD club members and their general 4WD holiday experiences in a desert environment. Results suggest a good match between activities and motivations, a promising sign for 4WD desert tourism which offers many opportunity sought by 4WDrivers on vacation.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.cauthe.com.au/proceedings.html
Copyright Statement Copyright 2008 CAUTHE. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 9781921291333
Conference name CAUTHE 2008 Conference - Where the Bloody Hell Are We?
Location Gold Coast, Australia
Date From 2008-02-11
Date To 2008-02-14
URI http://hdl.handle.net/10072/40067
Date Accessioned 2011-06-02
Date Available 2011-10-06T05:00:03Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Tourism Resource Appraisal
WWW reference http://www.cauthe.com.au/proceedings.html
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1x

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