Conceptualising the employment value proposition: The role of the extended marketing mix

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Title Conceptualising the employment value proposition: The role of the extended marketing mix
Author Wickham, Mark; O'Donohue, Wayne; Hanson, Dallas
Publication Title Proceedings of the 2008 ANZMAC Conference
Editor Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma
Year Published 2008
Publisher ANZMAC
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/Default.aspx?page=2080
Copyright Statement Copyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Publication Type Conference Publications (Full Written Paper - Refereed)

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