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Conceptualising the employment value proposition: The role of the extended marketing mix

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Title Conceptualising the employment value proposition: The role of the extended marketing mix
Author Wickham, Mark; O'Donohue, Wayne; Hanson, Dallas
Publication Title Proceedings of the 2008 ANZMAC Conference
Editor Ms Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma
Year Published 2008
Place of publication Sydney, Australia
Publisher ANZMAC
Abstract In Australia, as elsewhere in the Western world, firms are faced with the challenge of recruiting, retaining and motivating quality human resources from increasingly competitive labour markets. One response to this challenge has manifest in firms attempting to position themselves as 'Employers of Choice' (EOC) in their relevant industries. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory – the 'extended marketing-mix' concept – to the management of the employment relationship.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.anzmac.org/Default.aspx?page=2080
Copyright Statement Copyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.
ISBN 1863081445
Conference name 2008 ANZMAC Conference
Location Sydney, Australia
Date From 2008-12-01
Date To 2008-12-03
URI http://hdl.handle.net/10072/40073
Date Accessioned 2011-02-08
Date Available 2011-08-16T07:29:48Z
Language en_AU
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Subject Human Resources Management
WWW reference http://www.anzmac2008.org/_Proceedings/Index.html
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1x

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