The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China

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Title The Strategic Management of Brand Equity: Exploring the Resources, Capabilities and Lessons of Marriott's Entry into China
Author Wickham, Mark; Wong, Tommy; O'Donohue, Wayne
Year Published 2011
Publisher Taiwan Institute of Business Administration
Citation Academy of Taiwan Business Management Review, Vol. 7(1), pp. 13-23
Peer Reviewed Yes
Published Yes
Publisher URI http://www.jtiba.com/
Copyright Statement Copyright 2011 Academy of Taiwan Business Management Review. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Research Centre Centre for Work, Organisation and Wellbeing
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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