Capacity of Mass Participant Sport Events for the Development of Activity Commitment and Future Exercise Intention

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Title Capacity of Mass Participant Sport Events for the Development of Activity Commitment and Future Exercise Intention
Author Funk, Daniel Carl; Jordan, Jeremy; Ridinger, Lynn; Kaplanidou, Kiki
Journal Name Leisure Sciences
Year Published 2011
Place of publication United Kingdom
Publisher Routledge
Abstract Mass participation sport events are often cited as increasing population-level physical activity, but empirical evidence is scarce as to their effectiveness. The current research examined the developmental role of these events in increasing positive attitudes toward physically active leisure by a) determining its motivational capacity and b) investigating how sport event participation contributes to activity commitment and future exercise intentions. A multiattribute survey was distributed on-line to participants of a running event held in Philadelphia, Pennsylvania, (N = 2,791) three months after the event. Inferential statistics revealed that 10 motives directed participation across 75% of the population. Multivariate multiple linear regression analyses revealed event participation motives combined with event satisfaction and physical activity involvement explained 30% of running commitment and 31% of future exercise intentions. Most notably, the event promoted stronger attitudes toward regular exercise among participants who were more satisfied with their event experience, least active before the event, and had completed fewer prior organized events. This evidence demonstrates that mass participant sporting events can serve as important social and environmental correlates of physical activity.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1080/01490400.2011.564926
Volume 33
Issue Number 3
Page from 250
Page to 268
ISSN 0149-0400
Date Accessioned 2011-05-03
Date Available 2011-08-24T07:16:03Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
URI http://hdl.handle.net/10072/40318
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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