Branding the business marketing offer: exploring brand attributes in business markets

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Title Branding the business marketing offer: exploring brand attributes in business markets
Author Beverland, Michael; Napoli, Julie; Yakimova, Raisa
Year Published 2007
Publisher Emerald Group Publishing Ltd.
Citation Journal of Business & Industrial Marketing, Vol. 22(6), pp. 394-399
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/08858620710780154
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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