Government Initiatives: The Missing Key for E-commerce Growth in KSA

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Title Government Initiatives: The Missing Key for E-commerce Growth in KSA
Author Al Ghamdi, Rayed Abdullah A; Drew, Steve; Alkhalaf, Salem Saleh
Publication Title International Conference on e-Commerce, e-Business and e-Service
Editor Mashhood Qazi
Year Published 2011
Place of publication Paris, France
Publisher World Academy of Science, Engineering and Technology
Abstract This paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, several factors influencing online retailing diffusion in Saudi Arabia are identified. However, government support comes the highest and most influencing factor for online retailing growth as identified by both parties; retailers and potential customers in Saudi Arabia.
Peer Reviewed Yes
Published Yes
Publisher URI
Copyright Statement Copyright 2011 WASET. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 2010-376X
Conference name ICCBS 2011 : International Conference on e-Commerce, e-Business and e-Service
Location Paris, France
Date From 2011-06-24
Date To 2011-06-26
Date Accessioned 2011-08-05
Language en_AU
Research Centre Institute for Integrated and Intelligent Systems
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Communications Technologies
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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