Corporate Rebranding
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| Title | Corporate Rebranding |
|---|---|
| Author | Miller, Dale; Merrilees, Bill |
| Book Title | Corporate Reputation: Managing Opportunities and Threats |
| Year Published | 2011 |
| Citation | United Kingdom: Gower pp. 281-326 |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=9286&edition_id=12623 |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/41329
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