Corporate Rebranding

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Title Corporate Rebranding
Author Miller, Dale; Merrilees, Bill
Book Title Corporate Reputation: Managing Opportunities and Threats
Year Published 2011
Citation United Kingdom: Gower pp. 281-326
Peer Reviewed Yes
Published Yes
Alternative URI http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=9286&edition_id=12623
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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