Corporate Rebranding
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| Title | Corporate Rebranding |
|---|---|
| Author | Miller, Dale; Merrilees, Bill |
| Book Title | Corporate Reputation: Managing Opportunities and Threats |
| Year Published | 2011 |
| Place of publication | United Kingdom |
| Publisher | Gower |
| Peer Reviewed | Yes |
| Published | Yes |
| Alternative URI | http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=9286&edition_id=12623 |
| Chapter Number | 14 |
| Page from | 281 |
| Page to | 326 |
| ISBN | 9780566092053 |
| Date Accessioned | 2011-10-17 |
| Date Available | 2011-10-26T07:12:09Z |
| Language | en_AU |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Management (incl Strategy and Customer Relations) |
| URI | http://hdl.handle.net/10072/41329 |
| Publication Type | Book Chapters |
| Publication Type Code | b1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/41329
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