Corporate Rebranding

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Title Corporate Rebranding
Author Miller, Dale; Merrilees, Bill
Book Title Corporate Reputation: Managing Opportunities and Threats
Year Published 2011
Place of publication United Kingdom
Publisher Gower
Peer Reviewed Yes
Published Yes
Alternative URI
Chapter Number 14
Page from 281
Page to 326
ISBN 9780566092053
Date Accessioned 2011-10-17
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Book Chapters
Publication Type Code b1

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