Corporate Rebranding

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Title Corporate Rebranding
Author Miller, Dale; Merrilees, Bill
Book Title Corporate Reputation: Managing Opportunities and Threats
Year Published 2011
Place of publication United Kingdom
Publisher Gower
Peer Reviewed Yes
Published Yes
Alternative URI http://www.ashgate.com/default.aspx?page=637&calcTitle=1&title_id=9286&edition_id=12623
Chapter Number 14
Page from 281
Page to 326
ISBN 9780566092053
Date Accessioned 2011-10-17
Date Available 2011-10-26T07:12:09Z
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/41329
Publication Type Book Chapters
Publication Type Code b1

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