Event stakeholder management: developing sustainable rural event practices

There are no files associated with this record.

Title Event stakeholder management: developing sustainable rural event practices
Author Reid, Sacha
Journal Name International Journal of Event and Festival Management
Year Published 2011
Place of publication United Kingdom
Publisher Emerald
Abstract Purpose – Changes to the economic and social fabric of rural communities in Australia have resulted in an outmigration of residents, shifting economies and disenfranchisement with rural life styles. As a result, events provide important social and recreational opportunities for residents. However, rural communities are constrained by limited resources, such as the number of individuals who are willing and able to participate in event organizations; therefore, it is essential for the sustainable organization of events that stakeholders are attracted and retained. This paper aims to apply a stakeholder theoretical approach to the organizing and planning of rural events to identify event stakeholders, monitor satisfaction and ensure stakeholder retention within rural events. Design/methodology/approach – A qualitative research design using a multiple case study approach examined event stakeholders in three rural communities of Southwest Queensland, Australia. In total, 54 in-depth interviews were undertaken with event stakeholders and analyzed using an iterative thematic content analysis. Findings – The findings reveal that rural-event stakeholders fulfill multiple roles, differentiated by risk, and fraught with competing or conflicting agendas. The paper identifies strategies that event organizers utilize to manage relationships, and that facilitate stakeholder satisfaction and continued involvement. Originality/value – There is limited understanding of event stakeholders, particularly in rural communities. Involving rural residents in organizing and planning events develops individual skills, knowledge and capacity. Rural communities benefit from an ability to deal with adverse conditions based on improvements in capacity of individuals and the community.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/17582951111116597
Volume 2
Issue Number 1
Page from 20
Page to 36
ISSN 1758-2954
Date Accessioned 2011-06-23
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/41401
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

Show simple item record

Griffith University copyright notice