Turning a meaningful charity sport event into social change

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Title Turning a meaningful charity sport event into social change
Author Filo, Kevin Robert
Publication Title Addressing Challenges, Providing Solutions: Sport Marketing Strategies to Enhance and Advance the Sport Industry
Editor Eric Schwarz
Year Published 2009
Place of publication USA
Publisher Sport Marketing Association
Abstract Charity sport events continue to increase in popularity and have been shown to provide meaningful experiences for participants. This research evaluates how the meaning derived from a charity sport event translates into social empowerment and social engagement among participants. An online questionnaire was administered to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N = 568) to investigate the relationships among recreation motives, charity motives, attachment, social empowerment and social engagement. Results indicate that attachment mediates the link between motivation factors and both social empowerment and social engagement. The authors propose that charity sport event managers should promote the event as an opportunity for participants to collectively serve as advocates for the cause and increase awareness of the relevant social issues.
Peer Reviewed No
Published Yes
Publisher URI http://www.sportmarketingassociation.com/conference.aspx
Copyright Statement Copyright remains with the author 2009. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
Conference name Annual Sport Marketing Association Conference 2009
Location Cleveland, OH, USA
Date From 2009-10-28
Date To 2009-10-30
URI http://hdl.handle.net/10072/41523
Date Accessioned 2011-11-02
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
Publication Type Conference Publications (Full Written Paper - Non-Refereed)
Publication Type Code e2x

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