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dc.contributor.authorFilo, Kevin
dc.contributor.editorEric Schwarz
dc.date.accessioned2017-05-03T15:02:47Z
dc.date.available2017-05-03T15:02:47Z
dc.date.issued2009
dc.date.modified2012-08-29T09:05:10Z
dc.identifier.urihttp://hdl.handle.net/10072/41523
dc.description.abstractCharity sport events continue to increase in popularity and have been shown to provide meaningful experiences for participants. This research evaluates how the meaning derived from a charity sport event translates into social empowerment and social engagement among participants. An online questionnaire was administered to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N = 568) to investigate the relationships among recreation motives, charity motives, attachment, social empowerment and social engagement. Results indicate that attachment mediates the link between motivation factors and both social empowerment and social engagement. The authors propose that charity sport event managers should promote the event as an opportunity for participants to collectively serve as advocates for the cause and increase awareness of the relevant social issues.
dc.description.publicationstatusYes
dc.format.extent156367 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherSport Marketing Association
dc.publisher.placeUSA
dc.publisher.urihttp://www.sportmarketingassociation.com/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameAnnual Sport Marketing Association Conference 2009
dc.relation.ispartofconferencetitleAddressing Challenges, Providing Solutions: Sport Marketing Strategies to Enhance and Advance the Sport Industry
dc.relation.ispartofdatefrom2009-10-28
dc.relation.ispartofdateto2009-10-30
dc.relation.ispartoflocationCleveland, OH, USA
dc.rights.retentionY
dc.subject.fieldofresearchSport and Leisure Management
dc.subject.fieldofresearchcode150404
dc.titleTurning a meaningful charity sport event into social change
dc.typeConference output
dc.type.descriptionE2 - Conferences (Non Refereed)
dc.type.codeE - Conference Publications
gro.rights.copyright© The Author(s) 2009. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author.
gro.date.issued2009
gro.hasfulltextFull Text
gro.griffith.authorFilo, Kevin R.


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    Contains papers delivered by Griffith authors at national and international conferences.

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