Perfect match? Qualitative audience research and the community broadcasting sector

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Title Perfect match? Qualitative audience research and the community broadcasting sector
Author Meadows, Michael; Forde, Susan Rachael; Ewart, Jacqueline Ann; Foxwell-Norton, Kerrie
Journal Name 3CMedia
Editor Christina Spurgeon
Year Published 2005
Place of publication Sydney
Publisher Community Broadcasting Association of Australia
Abstract This paper reports on the first comprehensive qualitative audience study of the community media sector in Australia and responds to a need within the sector, from policy bodies and the broader Australian community, to better understand community broadcasters and their diverse audiences. Internationally, this project, in both scale and approach, is unprecedented. Thus, it heralds an exciting and pioneering stage in community broadcasting research. This paper outlines the aims and objectives of the project and our methodology for accessing Australian community media audiences. A qualitative engagement with the diversity of audiences characteristic of the community media sector has demanded new ways of doing audience research. This paper discusses some of the methodological hurdles we have crossed in our attempts to negotiate the research terrain and we raise some of the questions associated with the qualitative method and assert its validity and portability as a tool for better understanding and knowing the nature and composition of community media audiences in Australia.
Peer Reviewed Yes
Published Yes
Alternative URI http://www.cbonline.org.au/3cmedia/3c_issue1/index.shtm
Volume 1
Issue Number 1
Edition February 2005
Page from 13
Page to 24
ISSN 1832-6161
Date Accessioned 2006-03-15
Date Available 2010-08-30T06:59:18Z
Language en_AU
Research Centre Griffith Centre for Cultural Research
Faculty Faculty of Arts
Subject PRE2009-Communication and Media Studies
URI http://hdl.handle.net/10072/4154
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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