Examining motivation for charity sport event participation: A comparison of recreation-based and charity-based motives

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Title Examining motivation for charity sport event participation: A comparison of recreation-based and charity-based motives
Author Filo, Kevin Robert; Funk, Daniel Carl; O'Brien, Daniel James
Journal Name Journal of Leisure Research
Year Published 2011
Place of publication United States
Publisher National Recreation and Park Association
Abstract This paper examines the role of recreation motives and motives for charitable giving in the development of participants' attachment to a charity sport event across two different events. Online questionnaires were administered within a pilot study, and then given to participants in the 2007 Lance Armstrong Foundation (LAF) LIVESTRONG Challenge (N=568) and the 2007 3M Half Marathon and Relay (N=689). Regression analysis revealed both recreation-based and charity-based motives contribute to attachment to the events. The findings also demonstrate that the charity-based motives make a stronger contribution for the 2007 LAF LIVESTRONG Challenge, while recreation-based motives make a stronger contribution for the 2007 3M Half Marathon and Relay. Suggestions are made for the creation of participant profiles based upon the motives.
Peer Reviewed Yes
Published Yes
Publisher URI http://js.sagamorepub.com/jlr/article/view/2412
Copyright Statement Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
Volume 43
Issue Number 4
Page from 491
Page to 518
ISSN 0022-2216
Date Accessioned 2011-11-02
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Sport and Leisure Management
URI http://hdl.handle.net/10072/41703
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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