Dabblers, fans and fanatics: Exploring behavioural segmentation at a special-interest event

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Title Dabblers, fans and fanatics: Exploring behavioural segmentation at a special-interest event
Author Mackellar, Joanne
Editor JS Perry Hobson
Year Published 2009
Publisher Sage Publications Ltd.
Citation Journal of Vacation Marketing, Vol. 15(1), pp. 5-24
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1177/1356766708098168
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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