Conventions, Festivals, and Tourism: Exploring the network that binds

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Title Conventions, Festivals, and Tourism: Exploring the network that binds
Author Mackellar, Joanne
Journal Name Journal of Convention & Event Tourism
Editor Robert R Nelson
Year Published 2006
Place of publication United States
Publisher Routledge
Abstract The link between conventions and tourism has often been assumed, and to some extent has been researched, and yet little research has been undertaken to study the relationships between organizations staging an event. The aim of this paper is to highlight the links between convention, festival, and tourism organizations using a case study in Lismore, Australia. The Lismore Chamber of Commerce has used an agricultural convention in conjunction with a community festival to share resources and attract wider audiences. This paper demonstrates the outcomes of this relationship in terms of innovation, cooperation, and regional development. Where previous attempts to coordinate the herb industry had failed, the case shows how coordinated events can serve an important purpose. The case also demonstrates the use of a network analysis methodology as a potential tool for researchers and managers in identifying and understanding industry relationships. The results demonstrate the success of this event and highlight the importance of developing and maintaining network relations.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1300/J452v08n02_03
Copyright Statement Copyright 2006 Haworth Press. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Volume 8
Issue Number 2
Page from 45
Page to 56
ISSN 1547-0148
Date Accessioned 2011-12-05
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism Management; Tourism Marketing
URI http://hdl.handle.net/10072/41787
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1x

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