A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms
Author(s)
Brown, James R.
Weaven, Scott
Dant, Rajiv
Crosno, Jody
Year published
2010
Metadata
Show full item recordConference Title
Institute for Study of Business Markets (ISBM) Academic Conference 2010: Advances in Business-to-Business Marketing
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Subject
Marketing not elsewhere classified