A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms

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Title A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms
Author Brown, James R.; Weaven, Scott Keith W; Dant, Rajiv; Crosno, Jody
Publication Title Institute for Study of Business Markets (ISBM) Academic Conference 2010: Advances in Business-to-Business Marketing
Year Published 2010
Peer Reviewed No
Published Yes
Publisher URI http://isbm.smeal.psu.edu/research/academic-conferences-and-events/isbm-academic-conference-2010-advances-in-b-to-b-marketing
Publication Type Conference Publications (Extract Paper)

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