A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms

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Title A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms
Author Brown, James R.; Weaven, Scott Keith W; Dant, Rajiv; Crosno, Jody
Publication Title Institute for Study of Business Markets (ISBM) Academic Conference 2010: Advances in Business-to-Business Marketing
Year Published 2010
Peer Reviewed No
Published Yes
Publisher URI http://isbm.smeal.psu.edu/research/academic-conferences-and-events/isbm-academic-conference-2010-advances-in-b-to-b-marketing
Conference name ISBM Academic Conference 2010: Advances in Business-to-Business Marketing
Location Harvard Business School, Boston, MA
Date From 2010-08-11
Date To 2010-08-12
URI http://hdl.handle.net/10072/42127
Date Accessioned 2011-02-11
Date Available 2012-02-10T02:23:29Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing
Publication Type Conference Publications (Extract Paper)
Publication Type Code e3

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