A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms
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| Title | A Model of Franchise Performance: The Role of Franchisee Monitoring, Goal Congruence, and Relational Norms |
|---|---|
| Author | Brown, James R.; Weaven, Scott Keith W; Dant, Rajiv; Crosno, Jody |
| Publication Title | Institute for Study of Business Markets (ISBM) Academic Conference 2010: Advances in Business-to-Business Marketing |
| Year Published | 2010 |
| Peer Reviewed | No |
| Published | Yes |
| Publisher URI | http://isbm.smeal.psu.edu/research/academic-conferences-and-events/isbm-academic-conference-2010-advances-in-b-to-b-marketing |
| Conference name | ISBM Academic Conference 2010: Advances in Business-to-Business Marketing |
| Location | Harvard Business School, Boston, MA |
| Date From | 2010-08-11 |
| Date To | 2010-08-12 |
| URI | http://hdl.handle.net/10072/42127 |
| Date Accessioned | 2011-02-11 |
| Date Available | 2012-02-10T02:23:29Z |
| Language | en_US |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing |
| Publication Type | Conference Publications (Extract Paper) |
| Publication Type Code | e3 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/42127
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