Trust and commitment within franchise systems: an Australian and New Zealand perspective

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Title Trust and commitment within franchise systems: an Australian and New Zealand perspective
Author Wright, Owen; Grace, Anthony Richard
Journal Name Asia Pacific Journal of Marketing and Logistics
Year Published 2011
Place of publication United Kingdom
Publisher Emerald Group Publishing Ltd.
Abstract Although research in franchising is currently experiencing an advancement in the investigation of behavioural attributes, the motivators and perceptions of participants within this partnership, the key variables of trust and commitment, a key to successful business relations, requires further insight. The purpose of this paper is to extend the idiosyncratic dynamics of the franchisor-franchisee relationship and the influence of such constructs from a distance perspective. Seminal work on relationship marketing (Morgan and Hunt) forms the foundation in the development of the franchising relational dynamics model posed within this paper.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2011 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 23
Issue Number 4
Page from 486
Page to 500
ISSN 1355-5855
Date Accessioned 2011-11-27; 2012-02-08T00:51:52Z
Date Available 2012-02-08T00:51:52Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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