In-store marketing: a strategic perspective

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Title In-store marketing: a strategic perspective
Author Fam, Kim Shyan; Merrilees, Bill; Richard, James E.; Jozsa, Laszlo; Li, Yongqiang; Krisjanous, Jayne
Year Published 2011
Publisher Emerald Group Publishing
Citation Asia Pacific Journal of Marketing and Logistics, Vol. 23(2), pp. 165-176
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1108/13555851111120470
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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