City branding: a facilitating framework for stressed satellite cities

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Title City branding: a facilitating framework for stressed satellite cities
Author Merrilees, Bill; Miller, Dale; Herington, Carmel Ann
Journal Name Journal of Business Research
Year Published 2011
Place of publication United States
Publisher Elsevier Inc.
Abstract The emergence of the satellite cities as feeder cities to major metropolises is a phenomenon of increasing urbanization. Workers and students travel to the major city, returning on mediocre public transport or congested highways. Problems in some satellite cities range from deficient local employment opportunities, to social and cultural activities, and economic development. Concurrent local unemployment and higher crime rates suggest that citizens experience stresses. These factors affect the citizens' brand experience and identity. Conversely, self-sustaining cities associate with strong economic and social roots. The developing city branding research domain has yet to address stressed satellite cities' branding. The study's purpose is to develop the nature of a stressed satellite city brand profile. This quantitative study examines two stressed satellite cities, developing a common stressed satellite cities brand profile. The findings develop a common stressed satellite city brand profile, facilitating policies addressing stressed satellite cities' problems.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2011.07.021
Volume N/A
Page from 1
Page to 8
ISSN 0148-2963
Date Accessioned 2012-01-15; 2012-02-14T05:35:09Z
Date Available 2012-02-14T05:35:09Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Measurement
URI http://hdl.handle.net/10072/42600
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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