Brand orientation and market orientation - from alternatives to synergy

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Title Brand orientation and market orientation - from alternatives to synergy
Author Urde, Mats; Baumgarth, Carsten; Merrilees, Bill
Year Published 2013
Publisher Elsevier Inc.
Citation Journal of Business Research, Vol. 66(1), pp. 13-20
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2011.07.018
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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