Brand orientation and market orientation - from alternatives to synergy

There are no files associated with this record.

Title Brand orientation and market orientation - from alternatives to synergy
Author Urde, Mats; Baumgarth, Carsten; Merrilees, Bill
Year Published 2011
Publisher Elsevier Inc.
Citation Journal of Business Research, Vol. N/A, pp. e1-e8
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.jbusres.2011.07.018
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Full Record

Griffith University copyright notice