Marketing capabilities: antecedents and implications for B2B SME performance

There are no files associated with this record.

Title Marketing capabilities: antecedents and implications for B2B SME performance
Author Merrilees, Bill; Rundle-Thiele, Sharyn; Lye, Ashley Roland
Year Published 2011
Publisher Elsevier
Citation Industrial Marketing Management, Vol. 40(3), pp. 368-375
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1016/j.indmarman.2010.08.005
Research Centre Griffith Institute For Tourism; Population and Social Health Research Program
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

Full Record

Griffith University copyright notice