An introspective examination of single-unit versus multi-unit franchisees

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Title An introspective examination of single-unit versus multi-unit franchisees
Author Dant, Rajiv P.; Weaven, Scott Keith W; Baker, Brent L.; Jeon, Hyo Jin (Jean)
Editor G. Tomas M. Hult
Year Published 2011
Publisher Springer
Citation Journal of the Academy of Marketing Science, Vol. N/A(N/A), pp. 1-24
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1007/s11747-011-0265-2
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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