Risk Management: Event Managers’ Attitudes, Beliefs and Perceived Constraints

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Title Risk Management: Event Managers’ Attitudes, Beliefs and Perceived Constraints
Author Reid, Sacha; Ritchie, Brent
Journal Name Event Management: an international journal
Year Published 2011
Place of publication United States
Publisher Cognizant Communication Corporation
Abstract Events draw large crowds of people together within defined spaces and as such have the potential to have significant impacts. Occupational health and safety requirements, legal duty of care, and the capacity of organizations to deal with risks and crisis are important considerations for the sustainability of event organizations and events themselves. To date there has been a paucity of research analyzing the adoption and implementation of event risk management by event organizers, and in particular the influence that managerial attitudes and beliefs may have on the implementation of risk planning behavior. This article aims to identify event managers’ attitude and beliefs concerning risk management as well as explore social influencers and perceived constraints to implementing risk management planning. The research adopts a qualitative methodology to address the research aim and uses Ajzen’s theory of planned behavior (TPB) as a framework for exploring event managers’ risk, attitudes, beliefs, and perceived constraints. Semistructured interviews with 11 event managers were undertaken, drawn from South East Queensland, Australia. Respondents had positive event risk planning attitudes, which were influenced by beliefs relating to safety, compliance, decision making, and professionalism. However, seven perceived constraints were also identified as important in influencing risk planning in an event context. The findings suggest event managers’ attitudes, beliefs, and perceived constraints vary considerably based on previous experience, size of event organization, and level of professionalism. The article discusses these findings and recommends future research to inform more sustainable event practices in the future.
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.3727/152599511X13175676722528
Copyright Statement Copyright 2011 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Volume 15
Issue Number 4
Page from 329
Page to 341
ISSN 1525-9951
Date Accessioned 2011-06-23
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Commerce, Management, Tourism and Services
URI http://hdl.handle.net/10072/42679
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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