Exploring Brand Extensions in the Context of Franchising in Australia

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Title Exploring Brand Extensions in the Context of Franchising in Australia
Author Weaven, Scott Keith W; Grace, Debra Ann; Jones, Ryan
Editor Tim Oliver Brexendorf, Joachim Kerstock, Shaun M Powell
Year Published 2011
Publisher Palgrave Macmillan
Citation Journal of Brand Management, Vol. n/a(n/a), pp. 1-13
Peer Reviewed Yes
Published Yes
Alternative URI http://dx.doi.org/10.1057/bm.2011.50
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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