Experiential Branding

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Title Experiential Branding
Author Merrilees, Bill; Miller, Dale
Book Title Perspectives on Brand Management
Editor Mark Uncles
Year Published 2011
Citation Australia: Tilde University Press pp. 249-265
Peer Reviewed Yes
Published Yes
Publisher URI http://www.tilde.com.au/product/perspectives-on-brand-management/
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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