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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.editorMark Uncles
dc.date.accessioned2018-01-23T01:00:49Z
dc.date.available2018-01-23T01:00:49Z
dc.date.issued2011
dc.identifier.isbn9780734610652
dc.identifier.urihttp://hdl.handle.net/10072/43125
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTilde University Press
dc.publisher.placeAustralia
dc.publisher.urihttps://www.tilde.com.au/index.php/tilde-publishing
dc.relation.ispartofbooktitlePerspectives on Brand Management
dc.relation.ispartofchapter15
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom249
dc.relation.ispartofpageto265
dc.relation.ispartofeditionFirst
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)
dc.subject.fieldofresearchcode150503
dc.titleExperiential Branding
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2014-10-21T03:07:54Z
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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