Experiential Branding
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| Title | Experiential Branding |
|---|---|
| Author | Merrilees, Bill; Miller, Dale |
| Book Title | Perspectives on Brand Management |
| Editor | Mark Uncles |
| Year Published | 2011 |
| Place of publication | Australia |
| Publisher | Tilde University Press |
| Peer Reviewed | Yes |
| Published | Yes |
| Publisher URI | http://www.tup.net.au/ |
| Edition | First |
| Chapter Number | 15 |
| Page from | 249 |
| Page to | 265 |
| ISBN | 9780734610652 |
| Date Accessioned | 2012-02-07; 2012-02-28T04:35:02Z |
| Date Available | 2012-02-28T04:35:02Z |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Subject | Marketing Management (incl Strategy and Customer Relations) |
| URI | http://hdl.handle.net/10072/43125 |
| Publication Type | Book Chapters |
| Publication Type Code | b1 |
Please use this identifier to cite this record: http://hdl.handle.net/10072/43125
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