dc.contributor.author | Merrilees, Bill | |
dc.contributor.author | Miller, Dale | |
dc.contributor.editor | Mark Uncles | |
dc.date.accessioned | 2018-01-23T01:00:49Z | |
dc.date.available | 2018-01-23T01:00:49Z | |
dc.date.issued | 2011 | |
dc.identifier.isbn | 9780734610652 | |
dc.identifier.uri | http://hdl.handle.net/10072/43125 | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Tilde University Press | |
dc.publisher.place | Australia | |
dc.publisher.uri | https://www.tilde.com.au/index.php/tilde-publishing | |
dc.relation.ispartofbooktitle | Perspectives on Brand Management | |
dc.relation.ispartofchapter | 15 | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 249 | |
dc.relation.ispartofpageto | 265 | |
dc.relation.ispartofedition | First | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Management (incl. Strategy and Customer Relations) | |
dc.subject.fieldofresearchcode | 150503 | |
dc.title | Experiential Branding | |
dc.type | Book chapter | |
dc.type.description | B1 - Chapters | |
dc.type.code | B - Book Chapters | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2014-10-21T03:07:54Z | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Miller, Dale | |
gro.griffith.author | Merrilees, Bill J. | |