Experiential Branding

There are no files associated with this record.

Title Experiential Branding
Author Merrilees, Bill; Miller, Dale
Book Title Perspectives on Brand Management
Editor Mark Uncles
Year Published 2011
Place of publication Australia
Publisher Tilde University Press
Peer Reviewed Yes
Published Yes
Publisher URI http://www.tilde.com.au/product/perspectives-on-brand-management/
Edition First
Chapter Number 15
Page from 249
Page to 265
ISBN 9780734610652
Date Accessioned 2012-02-07
Date Available 2014-10-21T03:07:54Z
Language en_US
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/43125
Publication Type Book Chapters
Publication Type Code b1

Show simple item record

Griffith University copyright notice