Experiential Branding

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Title Experiential Branding
Author Merrilees, Bill; Miller, Dale
Book Title Perspectives on Brand Management
Editor Mark Uncles
Year Published 2011
Place of publication Australia
Publisher Tilde University Press
Peer Reviewed Yes
Published Yes
Publisher URI http://www.tup.net.au/
Edition First
Chapter Number 15
Page from 249
Page to 265
ISBN 9780734610652
Date Accessioned 2012-02-07; 2012-02-28T04:35:02Z
Date Available 2012-02-28T04:35:02Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing Management (incl Strategy and Customer Relations)
URI http://hdl.handle.net/10072/43125
Publication Type Book Chapters
Publication Type Code b1

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