Green Business Events: Profiling Through a Case Study

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Title Green Business Events: Profiling Through a Case Study
Author Merrilees, Bill; Marles, Kathryn
Journal Name Event Management: an international journal
Year Published 2011
Place of publication United States
Publisher Cognizant Communication Corp
Abstract There is an ever increasing emphasis being placed on business, in general, to address not only issues of sustainability, and more specifically the issues associated with reducing the negative environmental outcomes of business activity. While some events incorporate environmental sustainability as a core part of their brand, there is less documented evidence that the strategies of “reduce, reuse, and recycle” have been adopted in the more “mainstream” business events sector. This article analyzes green practices of business events through a case study approach. The evidence suggests a green exhibition business event profile: an overarching environmental policy foundation, reusing materials through subcontracting and a comprehensive, cost-driven set of green practices emphasizing energy conservation and waste minimization. The green practice mix of exhibition business events differs from other event types.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2011 Cognizant Communication Corporation. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
Volume 15
Issue Number 4
Page from 361
Page to 372
ISSN 1525-9951
Date Accessioned 2012-02-03; 2012-02-29T03:59:56Z
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Tourism
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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