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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMarles, Kathryn
dc.date.accessioned2017-05-03T11:08:28Z
dc.date.available2017-05-03T11:08:28Z
dc.date.issued2011
dc.date.modified2012-02-29T03:59:56Z
dc.identifier.issn15259951
dc.identifier.doi10.3727/152599511X13175676722609
dc.identifier.urihttp://hdl.handle.net/10072/43162
dc.description.abstractThere is an ever increasing emphasis being placed on business, in general, to address not only issues of sustainability, and more specifically the issues associated with reducing the negative environmental outcomes of business activity. While some events incorporate environmental sustainability as a core part of their brand, there is less documented evidence that the strategies of "reduce, reuse, and recycle" have been adopted in the more "mainstream" business events sector. This article analyzes green practices of business events through a case study approach. The evidence suggests a green exhibition business event profile: an overarching environmental policy foundation, reusing materials through subcontracting and a comprehensive, cost-driven set of green practices emphasizing energy conservation and waste minimization. The green practice mix of exhibition business events differs from other event types.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent118844 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherCognizant Communication Corp
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom361
dc.relation.ispartofpageto372
dc.relation.ispartofissue4
dc.relation.ispartofjournalEvent Management: an international journal
dc.relation.ispartofvolume15
dc.rights.retentionN
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150699
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1506
dc.titleGreen Business Events: Profiling Through a Case Study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2011 Cognizant Communication Corporation. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.date.issued2011
gro.hasfulltextFull Text
gro.griffith.authorMarles, Kathryn
gro.griffith.authorMerrilees, Bill J.


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