dc.contributor.author | Cherrier, Helene | |
dc.contributor.author | T. Mady, Tarek | |
dc.contributor.author | Mady, Sarah | |
dc.date.accessioned | 2017-05-03T15:47:48Z | |
dc.date.available | 2017-05-03T15:47:48Z | |
dc.date.issued | 2010 | |
dc.date.modified | 2012-05-02T22:33:26Z | |
dc.identifier.issn | 10496483 | |
dc.identifier.uri | http://hdl.handle.net/10072/44820 | |
dc.description.abstract | Positioned within the current debate on globalization, localization, or glocalization of consumer behavior, this paper considers the existence of a global consumer culture in a globalizing city such as Dubai and its impact on consumer behavior in terms of cognition (sentiment toward mar-keting), affect (materialism and vanity) and behavior (shopping styles). The analysis of three studies shows that increasing intercultural contacts within a globalizing city have the potential to even out consumers in terms of behavior and cognition but not in terms of affect. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | IMDA Preess | |
dc.publisher.place | United States | |
dc.publisher.uri | Http://journals.sfu.ca/je/index.php/euromarketing/issue/archive | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofpagefrom | 200 | |
dc.relation.ispartofpageto | 226 | |
dc.relation.ispartofissue | 4 | |
dc.relation.ispartofjournal | Journal of Euromarketing | |
dc.relation.ispartofvolume | 19 | |
dc.rights.retention | Y | |
dc.subject.fieldofresearch | Marketing Theory | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 150506 | |
dc.subject.fieldofresearchcode | 1505 | |
dc.title | Global or Glocalized Consumers? An Analysis of Consumers Living in the Globalizing City of Dubai | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.date.issued | 2010 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Cherrier, Helene | |