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dc.contributor.authorCherrier, Helene
dc.contributor.authorT. Mady, Tarek
dc.contributor.authorMady, Sarah
dc.date.accessioned2017-05-03T15:47:48Z
dc.date.available2017-05-03T15:47:48Z
dc.date.issued2010
dc.date.modified2012-05-02T22:33:26Z
dc.identifier.issn10496483
dc.identifier.urihttp://hdl.handle.net/10072/44820
dc.description.abstractPositioned within the current debate on globalization, localization, or glocalization of consumer behavior, this paper considers the existence of a global consumer culture in a globalizing city such as Dubai and its impact on consumer behavior in terms of cognition (sentiment toward mar-keting), affect (materialism and vanity) and behavior (shopping styles). The analysis of three studies shows that increasing intercultural contacts within a globalizing city have the potential to even out consumers in terms of behavior and cognition but not in terms of affect.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherIMDA Preess
dc.publisher.placeUnited States
dc.publisher.uriHttp://journals.sfu.ca/je/index.php/euromarketing/issue/archive
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom200
dc.relation.ispartofpageto226
dc.relation.ispartofissue4
dc.relation.ispartofjournalJournal of Euromarketing
dc.relation.ispartofvolume19
dc.rights.retentionY
dc.subject.fieldofresearchMarketing Theory
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150506
dc.subject.fieldofresearchcode1505
dc.titleGlobal or Glocalized Consumers? An Analysis of Consumers Living in the Globalizing City of Dubai
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorCherrier, Helene


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