Applying Stakeholder Theory to Event Management Contexts

Abstract

Stakeholder theory has been previously applied to the strategic management, business ethics and tourism fields. By adopting stakeholder theory and implementing a framework to assess the level of satisfaction amongst stakeholder groups, the organisation is able to monitor, and if necessary, improve relationships with all stakeholders. As yet however, there are no documented applications of stakeholder theory specifically to event management contexts. Applying stakeholder theory to the planning process has the potential of providing a competitive advantage to event organisers. This paper examines stakeholder theory and its potential contribution to successful events.