Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club.
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| Title | Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club. |
|---|---|
| Author | O'Brien, Daniel James; Slack, Trevor |
| Book Title | The Commercialisation of Sport |
| Editor | Trevor Slack |
| Year Published | 2004 |
| Citation | London: Routledge pp. 164-184 |
| Peer Reviewed | Yes |
| Published | Yes |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/451
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