Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club.

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Title Strategic responses to institutional pressures for commercialisation: A case study of an English rugby union club.
Author O'Brien, Daniel James; Slack, Trevor
Book Title The Commercialisation of Sport
Editor Trevor Slack
Year Published 2004
Citation London: Routledge pp. 164-184
Peer Reviewed Yes
Published Yes
Faculty Griffith Business School
Publication Type Book Chapters

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