Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Association and Brand Loyalty
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| Title | Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Association and Brand Loyalty |
|---|---|
| Author | Gladden, James M.; Funk, Daniel Carl |
| Book Title | The Business of Sports |
| Editor | Julie Champagne Bolduc |
| Year Published | 2004 |
| Citation | Sudbury, MA: Jones and Bartlett Publishers pp. 194-197 |
| Peer Reviewed | Yes |
| Published | Yes |
| Research Centre | Centre for Tourism, Sport and Services Research |
| Faculty | Griffith Business School |
| Publication Type | Book Chapters |
Please use this identifier to cite this record: http://hdl.handle.net/10072/453
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