Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Association and Brand Loyalty

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Title Understanding Brand Loyalty in Professional Sport: Examining the Link between Brand Association and Brand Loyalty
Author Gladden, James M.; Funk, Daniel Carl
Book Title The Business of Sports
Editor Julie Champagne Bolduc
Year Published 2004
Citation Sudbury, MA: Jones and Bartlett Publishers pp. 194-197
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Book Chapters

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