Factors Influencing Saudi Customers’ Decisions to Purchase from Online Retailers in Saudi Arabia: A Quantitative Analysis

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Title Factors Influencing Saudi Customers’ Decisions to Purchase from Online Retailers in Saudi Arabia: A Quantitative Analysis
Author Al Ghamdi, Rayed Abdullah A; Nguyen, Anne T.; Nguyen, Jeremy Duc Khanh; Drew, Steve
Publication Title IADIS International Conference e-Commerce 2011
Editor Piet Kommers & Pedro Isaías
Year Published 2011
Place of publication United States
Publisher International Association for Development of the Information Society
Abstract This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence the decision of Saudi customers to buy from online retailers in Saudi Arabia. Although Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. While the overall research project involves exploratory research using mixed methods, the focus of this paper is on a quantitative analysis of responses obtained from a survey of Saudi customers, with the design of the questionnaire instrument being based on the findings of a qualitative analysis reported in a previous paper. The main findings of the current analysis include a list of key factors that affect Saudi customers' purchase from Saudi online retailers, and quantitative indications of the relative strengths of the various relationships.
Peer Reviewed Yes
Published Yes
Publisher URI http://www.ecommerce-conf.org/
Alternative URI http://www.iadisportal.org/iadis-publications
Copyright Statement Copyright 2011 International Association for Development of the Information Society (IADIS). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
ISBN 978-972-8939-51-9
Conference name IADIS International Conference e-Commerce 2011
Location Rome, Italy
Date From 2011-07-21
Date To 2011-07-23
URI http://hdl.handle.net/10072/45338
Date Accessioned 2011-09-30
Date Available 2012-09-20T22:05:39Z
Language en_US
Research Centre Institute for Integrated and Intelligent Systems
Faculty Faculty of Science, Environment, Engineering and Technology
Subject Technology
Publication Type Conference Publications (Full Written Paper - Refereed)
Publication Type Code e1

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