Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence
Author(s)
Lee, Mike
Roux, Dominique
Cherrier, Helene
Cova, Bernard
Griffith University Author(s)
Year published
2011
Metadata
Show full item recordJournal Title
European Journal of Marketing
Volume
45
Issue
11/12
Subject
Marketing Theory
Commerce, Management, Tourism and Services