The 'Big Easy or the Hard Ask': A case study of service quality in New Orleans hotels

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Title The 'Big Easy or the Hard Ask': A case study of service quality in New Orleans hotels
Author Chacko, Harsha; Davidson, Michael; Green, Yvette
Journal Name Journal of Hospitality & Leisure Marketing
Editor Bonnie Knutson
Year Published 2005
Place of publication United States
Publisher Haworth Press, Inc.
Abstract This paper examines the issue of service quality in one of the top tourism and convention destinations in the United States. It focuses upon the hotel industry, in particular the mid to upscale market segment, using an expert panel approach to identify critical issues in service quality. In an increasingly competitive market for corporate, leisure and convention business, individual hotels and destinations have seen the need to address the issue of service quality as a means of differentiating themselves. The New Orleans market has several characteristics that set it apart from other destinations as is suggested by its colloquial name 'The Big Easy.' This name brings to mind connotations of a laid back and unhurried lifestyle often attributed, in music and verse, to the sultry southern climate of this historic city on the banks of the Mississippi river.
Peer Reviewed Yes
Published Yes
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Copyright Statement Copyright 2005 Haworth Press. Please refer to the journal link for access to the definitive, published version.
Volume 13
Issue Number 3/4
Page from 183
Page to 205
ISSN 1050-7051
Date Accessioned 2006-03-09
Language en_AU
Faculty Griffith Business School
Subject PRE2009-Other Commerce, Management, Tourism and Services
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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