Emotional brand associations: a new KPI for e-retailers

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Title Emotional brand associations: a new KPI for e-retailers
Author Merrilees, Bill; Miller, Dale
Editor Eldon Y Li
Year Published 2005
Publisher Interscience
Citation International Journal of Internet Marketing and Advertising, Vol. 2(3), pp. 206-218
Peer Reviewed Yes
Published Yes
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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