Emotional brand associations: a new KPI for e-retailers

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Title Emotional brand associations: a new KPI for e-retailers
Author Merrilees, Bill; Miller, Dale
Journal Name International Journal of Internet Marketing and Advertising
Editor Eldon Y Li
Year Published 2005
Place of publication UK
Publisher Interscience
Peer Reviewed Yes
Published Yes
Volume 2
Issue Number 3
Page from 206
Page to 218
ISSN 1477-5212
Date Accessioned 2006-02-12
Language en_AU
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Subject Marketing and Market Research
URI http://hdl.handle.net/10072/4579
Publication Type Journal Articles (Refereed Article)
Publication Type Code c1

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