Radical brand evolution: a case-based framework

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Title Radical brand evolution: a case-based framework
Author Merrilees, Bill
Editor Dr. Joseph T. Plummer
Year Published 2005
Publisher Cambridge University Press
Citation Journal of Advertising Research, Vol. 45(2), pp. 201-210
Peer Reviewed Yes
Published Yes
Publisher URI http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=364795
Alternative URI http://www.warc.com/Articles/10.1017/S0021849905050221
Copyright Statement Copyright 2005 Cambridge University Press : Reproduced in accordance with the copyright policy of the publisher : This journal is available online - use hypertext links.
Research Centre Griffith Institute For Tourism
Faculty Griffith Business School
Publication Type Journal Articles (Refereed Article)

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